Copywriting : It is the science and art of writing advertising copies in order to induce the customer or user to take a certain action such as Viewing Details, booking, communicating with the company, or buying a product or service.
Focus on the previous simple definition, because much of what will be explained depends on it.
The most important tool for success in this field, namely understanding the product, followed by understanding the customer, and do not forget that practice is a big part of excellence in any field.
A person who learns this field, and starts working in it is called a copywriter / copywriter, the task of this person is to write an advertisement that will push customers to buy the product or take a certain action that will help increase sales and purchase products.
To clarify the idea more to your mind, do you know a sales representative who deals with customers and convinces them to buy the product or service
The copywriter job is equivalent to the salesperson job, but in a digital form, where the copywriter reaches each target category/categories through ads on communication platforms, large billboards on the roads...etc.
As a tip: 📢
Every time you sit down to write an advertising copy or advertising content, imagine yourself where your audience is. What are their biggest goals and desires
Once you get a feel for what your audience is feeling, you'll be able to talk to them in a compelling, irresistible way.
What skills and qualities do you need to get into the field of Cuban reiting (Copywriting)
1. Strong language skills
This means that in copywriting, you will be writing a lot of readable content on various platforms. Therefore, you must learn the rules of the language in which you will write well.
If you are going to write in Arabic, you must write correctly, free from linguistic and spelling errors, and you must also master punctuation marks. If the language is English, you must master its different grammar and tenses, and have a collection of English words to write with the greatest ease.
2. High listening skills
Always listening to others has benefits that we cannot mention, but specifically in this field of Copywriting, you must listen to the customer or user to know what he wants and what he likes about the product, and listening to your customer helps you market your idea from another angle that may not have occurred to you.
3. The skill of empathy
To convince the customer of the product, you, as an advertising copywriter, need empathy, you need the ability to position yourself in the niche of your audience and see the world through their eyes, only then can you write an ad that addresses them and is close to their reality.
6. Search skill
The most important skill to master is searching for information, try to learn the most important basics of SEO search to help you get information easily and conveniently, and search using various keywords to get different results.
Finally, before starting in the field of Copywriting, make sure that this field is suitable for you in the first place, this is the first step and the most important advice for you before starting in any field of work, which is to make sure that it suits you.
Collect more information about Copywriting as it seems to be a small and simple field, but in fact it contains a lot of details, and it needs a lot of knowledge, skills, creativity, practice, and experience as well.
